Pelagia Pepe

DIGITAL MARKETING SPECIALIST / STRATEGIC & CREATIVE DESIGNER

EXPLORE MY PORTFOLIO
EXPLORE MY PORTFOLIO

I am Pelagia (aka Alpiega), a seasoned Digital Marketing / Strategic and Creative Design professional with over 14 years of experience.

My profound expertise across a broad spectrum of digital marketing and design, combined with my Bachelor’s degree in Business Administration, contribute to a deep understanding and comprehensive servicing of every business’s needs, always aiming for the optimal achievement of its goals and the most efficient utilization of its budget.

Throughout my professional journey, I have collaborated with a multitude of B2B and B2C enterprises, delivering consistently successful outcomes for a wide range of projects. I bring the same dedication to every project, regardless of its scope or industry, as I am passionate about finding suitable solutions and creating impeccable aesthetically pleasing results, both for the needs of new enterprises and for well-established companies.

Concept development, strategic planning, and creativity are my core characteristics, however, I firmly believe that unwavering respect, genuine interest, and commitment are the cornerstones of successful client relationships. This mindset and passion led me to co-found PK Digital in 2019, a boutique agency in Athens that offers exclusively personalized digital marketing services including consultation, design, implementation, and management.

AREAS OF EXPERTISE

Advising businesses on comprehensive digital visibility strategies, brand development, and online customer experience to enhance their online presence and achieve their business goals. My expertise includes conducting in-depth market research, competitor analysis, and providing actionable insights that drive tangible results, such as increased website traffic, boosted lead generation, and improved customer engagement.

Planning, executing, and managing tailored SEM, Social Media, Display, and Email campaigns to increase brand awareness, generate leads, or drive sales. My expertise includes market research and competitor analysis, ad creative development, strategic planning and execution of campaigns, conversion tracking implementation on WordPress sites, data analysis, budgeting, campaign management and optimization, and conversion rate optimization on WordPress sites.

Developing and executing high-impact content strategies across various formats (images, graphics, videos, copy) to achieve specific communication and advertising goals. My expertise includes content strategy & ideation, content development, image editing, sourcing & curating, copywriting and AI implementation to enhance content creation efficiency and creativity.

Managing effectively Social Media platforms to cultivate a dynamic and engaging business presence, enhance brand credibility, and drive increased sales in the digital landscape. My expertise includes developing communication strategies, crafting and curating compelling content, evaluating social media performance, generating detailed reports on key metrics, and providing actionable insights for continuous improvement.

Designing, creating, and managing visually appealing and user-friendly WordPress websites & e-shops, customised to align with businesses’ objectives. My expertise includes brand positioning strategy, visual communication design, UX design, theme customization, plugin integration, implementing functionalities,seo optimization, performance optimization, troubleshooting & support and user training.

Communicating effectively brand messaging across digital platforms aiming to enhance brand communication, increase awareness, and drive engagement. My expertise includes understanding brand identity and target audience, utilizing creative design techniques to translate complex ideas into compelling narratives, developing visually stunning and persuasive content that captures the audience’s interest, and evaluating results.

Designing seamless user experiences for websites & eshops, ultimately enhancing usability, satisfaction, and retention rates. My expertise includes conducting extensive research to understand the needs, preferences, and behaviors of target users, employing user-centric design principles, creating intuitive interfaces and optimizing for different devices.

Crafting personalized learning experiences for content creation & content management. Tailoring education through recorded tutorials, one-on-one sessions, and small groups to cater specifically to the diverse needs of small business owners, in-house operators, content creators, and professionals. My expertise includes delivering guidance on producing visuals, managing WordPress sites as well as offering an insightful introduction to artificial intelligence and its applications in the dynamic digital landscape.

My portfolio features case studies showcasing
my strategic approach to meeting clients’ communication and advertising needs.

Digital Advertising in Google & Social Media

Planning, executing and managing tailored campaigns to increase brand visibility, drive user interaction, boost traffic, capture leads, and achieve conversion success.

Wordpress CMS Design
& Creation

Designing, creating and managing visually appealing and user-friendly WordPress websites & e-shops, customized to align with businesses’ objectives.

Content Strategy & Development

Developing and executing high-impact content strategies across various formats to achieve specific communication and advertising goals.

Feel free to reach me out to discuss your project!

Passionate about offering innovative solutions, I am always open to exciting collaboration opportunities where I can contribute my expertise and creativity. Let’s discuss how I can help you achieve your digital marketing goals! I’m excited to hear from you!